via FORTUNE (VOL. 161, NO. 7)…

1,500 pairs of cleats will be custom-made for more than 200 World Cup players; on Brazilian star Kaka’s are the words “Jesus in first place.”

125 MILLION people are forecast to tune in live for each of the 64 games - a total audience equivalent to that of 64 Super Bowls.

$12.5 BILLION is the Cup’s total impact on South Africa’s economy; in 2010 it will contribute 20% to GDP growth.